How To Generate Social Media Content On A Massive Scale

How to generate social media content

Table of Contents

Play Video

I’ve gotten asked this a bunch of times. How do I generate so much content? In this video I’ll show you how!

Basically, though, I would have to say it all comes down to creating ( AND USING) repeatable processes.

I’m genuinely curious. How are you guys utilizing your content. Are you using it up to the max?

 

#contentmarketing #contentstrategy #website #webdesign #strategy #marketing #digitalmarketing #business #smallbusiness #video #content Edward Ferguson #thewebpagesite TheWebpageSite.com

Full Transcript

00:00
 friends so for this particular
00:01
video i’m going to show you one of my
00:03
workflows this is actually going to be
00:05
pretty awesome so
00:06
one of the questions that i get asked
00:08
very very frequently is how do i
00:10
generate so much content so
00:13
uh this workflow is actually a content
00:15
propagation workflow so i’ll go over
00:18
one of the items that i have in visio
00:20
and show you from start to finish how
00:22
you can create generate great content
00:24
now before i go jump into the media’s
00:26
video you know what to do like and
00:28
subscribe onto this particular channel
00:30
so you can continue to get updates as
00:32
well as to let me know how i’m doing on
00:34
this particular channel all right so
00:36
without further ado let’s jump into it
00:38
so initially when you have an idea for
00:40
content what a lot of businesses or a
00:42
lot of people do in general with respect
00:45
to content creators is they take that
00:46
one piece of content and they only use
00:48
it one time or they may recycle that
00:50
same piece of content on the on that
00:52
platform so what i’m going to show you
00:54
is how i take a video and i stretch that
00:58
out into several pieces of content now
01:00
the very first thing that you want to do
01:02
when you’re setting something up like
01:04
this is to make sure that you
01:07
create a workflow so i’m using vizio for
01:11
my workflow the whole idea behind the
01:13
workflow is that it gives you an eye a
01:15
visual idea of what everything looks
01:17
like in terms of its layout and then you
01:20
can take that and you can move some
01:22
stuff over so essentially this is your
01:24
storyboard so you can take that content
01:27
out and then you can manipulate it how
01:28
you see fit based on your brand based on
01:31
your brand marketing goals and sales
01:33
goals so typically when i start with my
01:36
content i start with the videos so first
01:38
of all we have our content calendar in
01:40
terms of the top topics so there would
01:42
be like a sales calendar or marketing
01:44
calendar or a retail calendar if you
01:47
would and so that’s going to talk about
01:48
like the high level points of what we’re
01:50
going to talk about so that would be
01:51
like what do we do in january that’s
01:53
going to be like your new year’s and
01:54
things are starting over or february
01:56
that’s valentine’s day or or
01:59
april and may we’re talking about spring
02:01
refreshes so
02:03
uh that’s super important just to go on
02:05
the high level but as we jump actually
02:08
into creating the videos themselves then
02:10
we’ll just jump into our spreadsheet so
02:13
essentially what happens is
02:15
a video is created in our workflow we’ll
02:18
take that piece of video
02:21
and it’ll get processed
02:22
so the processing means that we can add
02:25
subtitles we can add music we can add
02:28
color grading we can add text to it in
02:30
certain areas or images in terms of that
02:33
workflow and that will allow um us to
02:36
have a refined product once we have that
02:38
refined product we are golden
02:41
we’ll take that petite particular
02:43
content and we can take that and turn it
02:46
into uh the content that i mentioned so
02:48
we can
02:49
take it and put it into a feed and we
02:51
can turn that into a visual
02:54
assembly of content of snippets and
02:56
those snippets can be used on google my
02:58
business
03:00
and similar platforms in terms of
03:01
stories
03:03
or whatever that platform happens to
03:05
call their thing i think instagram had
03:07
reels at some point in time but that’s
03:09
what those snippets can be used for
03:11
another vein that you can take this
03:13
content down is to to use the actual
03:16
written content based on it so
03:18
the written content you would send out
03:20
the transcription to the writing team
03:24
and then they would take that content
03:25
and they can generate a full blog post
03:28
and that blog post can be
03:30
assembled and it can be put as part of
03:32
your website
03:34
or it can be put as part as news as
03:36
newsletters and similar
03:39
the other thing that you can do is to
03:40
create more snippets so these snippets
03:42
will be your quotes edward says this and
03:46
that would be delivered to your visual
03:47
media team once again so they would
03:49
create those instagram quotes uh and
03:51
similar and that content can once again
03:53
be used on google my business instagram
03:56
stories uh linkedin next door and that
03:59
sort of thing
04:01
and then in terms of the video content
04:03
itself going down that main lane we can
04:06
take that full video and post it in
04:08
native format on linkedin youtube
04:11
facebook whatever platform that you
04:14
desire that works again with your brand
04:16
now i am a proponent of native posting
04:19
to the platforms because i believe that
04:21
you get the most out of the platform on
04:23
your native posts but uh there’s
04:24
certainly a lot of people that will post
04:26
their video on youtube and then take
04:28
that youtube link and share it to the
04:30
other platforms and once again it really
04:32
just depends on what you’re trying to do
04:34
with that
04:35
so the last thing that that we can do
04:38
with the content would be to take that
04:39
content and send it over for audio
04:41
processing and this is the the part that
04:44
a lot of people leave out this audio
04:46
processing so you can literally remove
04:49
the audio from the
04:51
from the speech that you’re giving or
04:53
the presentation that you’re giving
04:55
and send that out to to be processed and
04:57
when i say process you know how you have
04:59
the podcast and they have welcome to the
05:01
great show
05:03
and starring your host
05:05
that is how you would process that so
05:07
you add like a header
05:09
and then the tail end of of your video
05:12
excuse me of your audio file and then
05:14
they also do the audio correction and
05:16
making sure that the audio is leveled
05:18
appropriately and eq’d and that gives
05:20
you that crisp sound so that
05:23
that’s the processing component so once
05:25
that’s done the file is mixed down or
05:27
rendered and then it’s saved and then
05:29
you can upload that to a podcast
05:31
distribution platform such as anchor or
05:34
similar
05:35
anyway
05:37
that’s how
05:38
we do content creation i’m curious to
05:40
see how you guys would do content
05:41
creation on your platform um if you guys
05:44
want a copy of this let me know um if we
05:47
get uh if we get enough people to reach
05:50
out for us on this then what i will do
05:52
is i will create a packet for this to be
05:54
downloaded so you guys can use in your
05:56
organizations um all right guys so
05:58
that’s what i have for this particular
05:59
video again if it has value don’t forget
06:02
to do things smash that like button and
06:04
to subscribe to this particular channel
06:06
alright guys i love to hear comments and
06:09
until next time i will see you all next
06:11
video

💡 Ready to supercharge your online presence? Don’t let your website be an untapped resource! Our team at The Webpage Site is eager to help you harness the full power of digital marketing. Whether you’re in the Houston Heights or beyond, we’re here to transform your site into your hardest working asset. Let’s make your business shine online. Contact us today to start your journey to success!

Never miss any important news. Subscribe to our newsletter.

Leave a Reply