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I’ve gotten asked this a bunch of times. How do I generate so much content? In this video I’ll show you how!
Basically, though, I would have to say it all comes down to creating ( AND USING) repeatable processes.
I’m genuinely curious. How are you guys utilizing your content. Are you using it up to the max?
#contentmarketing #contentstrategy #website #webdesign #strategy #marketing #digitalmarketing #business #smallbusiness #video #content Edward Ferguson #thewebpagesite TheWebpageSite.com
Full Transcript
00:00
friends so for this particular
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video i’m going to show you one of my
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workflows this is actually going to be
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pretty awesome so
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one of the questions that i get asked
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very very frequently is how do i
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generate so much content so
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uh this workflow is actually a content
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propagation workflow so i’ll go over
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one of the items that i have in visio
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and show you from start to finish how
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you can create generate great content
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now before i go jump into the media’s
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video you know what to do like and
00:28
subscribe onto this particular channel
00:30
so you can continue to get updates as
00:32
well as to let me know how i’m doing on
00:34
this particular channel all right so
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without further ado let’s jump into it
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so initially when you have an idea for
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content what a lot of businesses or a
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lot of people do in general with respect
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to content creators is they take that
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one piece of content and they only use
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it one time or they may recycle that
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same piece of content on the on that
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platform so what i’m going to show you
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is how i take a video and i stretch that
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out into several pieces of content now
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the very first thing that you want to do
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when you’re setting something up like
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this is to make sure that you
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create a workflow so i’m using vizio for
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my workflow the whole idea behind the
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workflow is that it gives you an eye a
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visual idea of what everything looks
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like in terms of its layout and then you
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can take that and you can move some
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stuff over so essentially this is your
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storyboard so you can take that content
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out and then you can manipulate it how
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you see fit based on your brand based on
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your brand marketing goals and sales
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goals so typically when i start with my
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content i start with the videos so first
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of all we have our content calendar in
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terms of the top topics so there would
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be like a sales calendar or marketing
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calendar or a retail calendar if you
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would and so that’s going to talk about
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like the high level points of what we’re
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going to talk about so that would be
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like what do we do in january that’s
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going to be like your new year’s and
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things are starting over or february
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that’s valentine’s day or or
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april and may we’re talking about spring
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refreshes so
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uh that’s super important just to go on
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the high level but as we jump actually
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into creating the videos themselves then
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we’ll just jump into our spreadsheet so
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essentially what happens is
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a video is created in our workflow we’ll
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take that piece of video
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and it’ll get processed
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so the processing means that we can add
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subtitles we can add music we can add
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color grading we can add text to it in
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certain areas or images in terms of that
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workflow and that will allow um us to
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have a refined product once we have that
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refined product we are golden
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we’ll take that petite particular
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content and we can take that and turn it
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into uh the content that i mentioned so
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we can
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take it and put it into a feed and we
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can turn that into a visual
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assembly of content of snippets and
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those snippets can be used on google my
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business
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and similar platforms in terms of
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stories
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or whatever that platform happens to
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call their thing i think instagram had
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reels at some point in time but that’s
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what those snippets can be used for
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another vein that you can take this
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content down is to to use the actual
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written content based on it so
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the written content you would send out
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the transcription to the writing team
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and then they would take that content
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and they can generate a full blog post
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and that blog post can be
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assembled and it can be put as part of
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your website
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or it can be put as part as news as
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newsletters and similar
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the other thing that you can do is to
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create more snippets so these snippets
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will be your quotes edward says this and
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that would be delivered to your visual
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media team once again so they would
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create those instagram quotes uh and
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similar and that content can once again
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be used on google my business instagram
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stories uh linkedin next door and that
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sort of thing
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and then in terms of the video content
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itself going down that main lane we can
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take that full video and post it in
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native format on linkedin youtube
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facebook whatever platform that you
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desire that works again with your brand
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now i am a proponent of native posting
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to the platforms because i believe that
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you get the most out of the platform on
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your native posts but uh there’s
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certainly a lot of people that will post
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their video on youtube and then take
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that youtube link and share it to the
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other platforms and once again it really
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just depends on what you’re trying to do
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with that
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so the last thing that that we can do
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with the content would be to take that
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content and send it over for audio
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processing and this is the the part that
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a lot of people leave out this audio
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processing so you can literally remove
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the audio from the
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from the speech that you’re giving or
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the presentation that you’re giving
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and send that out to to be processed and
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when i say process you know how you have
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the podcast and they have welcome to the
05:01
great show
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and starring your host
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that is how you would process that so
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you add like a header
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and then the tail end of of your video
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excuse me of your audio file and then
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they also do the audio correction and
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making sure that the audio is leveled
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appropriately and eq’d and that gives
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you that crisp sound so that
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that’s the processing component so once
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that’s done the file is mixed down or
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rendered and then it’s saved and then
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you can upload that to a podcast
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distribution platform such as anchor or
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similar
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anyway
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that’s how
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we do content creation i’m curious to
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see how you guys would do content
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creation on your platform um if you guys
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want a copy of this let me know um if we
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get uh if we get enough people to reach
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out for us on this then what i will do
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is i will create a packet for this to be
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downloaded so you guys can use in your
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organizations um all right guys so
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that’s what i have for this particular
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video again if it has value don’t forget
06:02
to do things smash that like button and
06:04
to subscribe to this particular channel
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alright guys i love to hear comments and
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until next time i will see you all next
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video
