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Full Transcript
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hello and greetings friends this is
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edward from
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thewebpagesite.com
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if you’re looking for an amazing website
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design team that’s going to be
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responsive and supportive check us out
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at
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thewebpagesite.com doesn’t get much
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simpler than that folks so for this
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particular video i’m going to be talking
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about the three
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check it one two three things that you
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can do to boost engagement on your
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website now before i jump into this
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video make sure you do the thing if you
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have the opportunity to like and to
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subscribe to this particular video or
00:35
channel go ahead and do the thing and if
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you have the ability to comment below if
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you’re on the website go ahead and do
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the thing comment below tell us what you
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think before we jump into uh maintaining
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engagement or driving engagement we
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first have to talk about
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what engagement is essentially
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engagement is when someone lands on your
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digital property think monopoly they’re
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interacting with your your property so
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they’re are clicking the links they’re
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clicking the links to the ads they’re
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commenting on your blog post if you have
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an online community they are engaging
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with other people on the online
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community so they’re staying a little
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bit longer reading and writing to these
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posts if you have a newsletter they
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joined your newsletter that is
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engagement
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and why is this important well if your
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website is set up appropriately then
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you’re going to have the google tracking
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tag aka google analytics
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and what google analytics does is
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it looks at your website traffic and if
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people are hanging out on your website
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they’ll say that wow this thing is
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pretty awesome maybe there’s some other
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people that might like to engage on this
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website as well so when people are doing
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search results for things that are
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related to what your website has
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it’s gonna your website’s gonna show up
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in those search results
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therefore driving more traffic to your
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website and hopefully allowing you to
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make more sales or communicate more with
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potential customers
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so what are the three things the first
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thing i would say is video video is hot
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and it’s relatively easy to do right now
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everyone has a cell phone and cell
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phones essentially give you access to a
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camcorder in your pocket i mean you see
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it on linkedin facebook youtube tick
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tock
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all of the platforms people are
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uploading videos about cool stuff well
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yeah you can upload stuff about
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cats playing piano but you also can
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upload stuff about your business so if
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you have a bakery
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and you’re making baked cake take people
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into the process show people what you’re
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doing to make the cakes and then show
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the finished product that’s gonna be
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pretty amazing and in terms of selling
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the cake having a great process and
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showing people how to
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how you’re making the cakes all
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perfectly for them that’s going to do
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way better than just having a static
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image if you have a website that’s more
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service oriented talk about your
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business talk about your brand you can
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be on my website right now
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and i’ll be talking about the products
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and services you can check more of these
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past videos out in the blog section
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so engagement
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via video is super awesome and if you
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live in houston there’s i mean there’s
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video agencies all over the place but if
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you live in houston uh check out alvin
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wright communications down here in
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houston they do an excellent job of
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making video projects for businesses if
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you know a business out there that needs
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to get some video uploaded on their
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website check them out i’ll put a link
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in the comment below
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the other thing which i would say or
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step number two
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i would say would be to do some tort
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some sort of virtual embed so right now
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businesses are in various states of
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being open and closed which is fine it
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just means that there’s more people on
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or more eyeballs on your website and so
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one of the things that you want to do to
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separate your your self out or your
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business out is to have some sort of
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video embed so think about google street
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view google street view if you’ve never
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been to a neighborhood before you go
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online you go to google type in the
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address and you want to see what the
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building looks like you click on the on
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the little man and you drag them down
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the street and it shows you what the
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street looks like
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and it could be the same way for your
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website so
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you can do
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video embeds and virtual tours of what
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your business looks like so first of all
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people have gotten really comfortable
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with sitting behind a computer and
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looking stuff up second of all you may
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have a leg up on your competition
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because everybody’s not doing this stuff
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so when they click on the little man and
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they go inside your business or they hit
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your website and they go inside your
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business
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then
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they’re able to literally walk the hall
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so if you’re if you have an event venue
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or a hall
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or a bakery or something like that
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there’s nothing like seeing what it
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looks like on the inside so when people
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make recommendations to your friends
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they can go in and click the link wow
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this place looks amazing did you look up
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and see the ceilings the chandeliers are
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pretty awesome i want to go to this
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place so video video embeds are are
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great there’s a couple of teams that do
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these type of things so you can find
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them just by our basic internet search
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do virtual tour creation and things like
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that and they will show up and that is
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another way that you can get a leg up on
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your competition uh by increasing
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engagement on your website
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and the last but not least the third
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thing that is on the list i would have
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to say is to have some higher end ai
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chat embedded bots
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so we’re all familiar with the bots that
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come up on the website blink
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how can i help you and you put your
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information in and then it stops right
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there you put your email in and it says
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someone will contact you if they’re not
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available well there is another level to
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that
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there are agencies such as titanius bots
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out in dallas texas and i’ll include a
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link to them below
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um but essentially they designed these
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ai enabled bots that are more
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interactive so that way the bots just
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like your website is an extension of
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your team and you want to give it some
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brains the box gives it
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a little bit more um behind it if you
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would so basically it allows you to sell
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product so the bot can say hey i noticed
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that you’re on the website and you’re
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visiting from this ip address and it may
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not say ip address but it will say this
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state or something like that and if
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there’s something amazing in that state
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happening let’s say we’re in florida and
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you can upsell sunglasses or sun
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tantalus and would you try like to try
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out some of our
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special product
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also it has the ability to do upsells
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just like a regular person or human
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being now
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don’t get me wrong about this there are
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some scenarios where
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some companies use it and they depend
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too much on it and it can be kind of
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spammy we all know the support systems
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and things like that but by having a
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team like this a dedicated team that’s
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designed to
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make it a little bit more interactive
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and human-like and able to tweak and be
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able to tweak those tools it’ll be a lot
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better experience for your customers
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thus boosting your engagement and
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ultimately your conversions well
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that’s it that’s all i have for this
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particular video
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like i said uh if you have the
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opportunity go ahead and to do the thing
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to like and to subscribe to this
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particular video or channel
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and i will see you all next video
